but travelers know what they want to find at a destination
We offer a series of workshops for DMOs and their partners:
Our workshops can provide your staff with the knowledge and practical tools needed to identify, develop, and promote these untapped heritage assets.
Working with you and your stakeholders, we will produce a detailed strategic planning report about your destination that:
This report will provide a clear roadmap to develop and promote a new range of heritage tourism products that balance economic development, local cultural sustainability, and heritage conservation.
We will work with you and your board to establish a heritage endorsement program for the promotion and marketing of local products and services that embody the distinctive cultural traditions and creativity of your destination. The program outputs will include:
This endorsement program will make it easier for tourists to identify the high-value experiences and products that embody your destination’s distinctive character. It will also serve as an incentive to local suppliers for closer alignment with your destination’s heritage marketing strategy.