Tourist numbers are only part of the picture of a community’s cultural economy. Do local firms have equal access to the visitor market? Are outside package tours and foreign-made souvenirs artificially shaping the way that visitors see your community? Let us help you level the playing field. Our program establishes a standard by which heritage-related businesses earn endorsement, thereby receiving marketing support and indicating to tourists and residents that their endorsed product is of high quality, culturally authentic, benefits the local economy, and helps protect local heritage.
